Innovation Hub
Deep-dive into the strategies, approaches and insights that are advancing sport and active recreation for women and girls throughout NSW
This Innovation Hub was developed to showcase innovative sport programs and take a deep dive into the latest insights, research, and solutions aimed at increasing the participation of women and girls in sport, both on and off the field.
We aim to challenge and inspire ‘outside the box’ thinking from sport, business and education leaders when it comes to reimagining sport experiences for women and girls.
InnovateHER - Video Series
InnovateHER showcases and captures the key success factors of innovative approaches used by State Sporting Organisations and to inspire others to think innovatively and consider what similar approaches they could adopt within their own sport.
Overall, we have seen some wonderfully innovative programs by grant recipients, which are improving experiences and increasing visibility of opportunities for women and girls both on and off the field.
Wheelchair Sports NSW/ACT
How I Roll
The "How I Roll" program recognises the importance of role models to encourage girls and women with disabilities to get involved in wheelchair sports.
Water Polo NSW
Girls Making Waves
Girls Making Waves provides safe and fun water polo for girls and women who are wanting to learn to play or looking to raise their game in the pool or on the pool deck.
Triathlon NSW
Finish Lines, Not Finish Times
The "Finish Lines Not Finish Times" program focuses on participation in a non competitive environment through a series of women's specific events across the state.
Cricket NSW
WiCKETS (Women in Cricket)
WiCKETS is networking program that provides a platform for women at cricket clubs across NSW to connect and advance their leadership development.
Tennis NSW
Sheroes
Sheroes aims to increase the representation of women across all areas of tennis, as well as providing them with a network to learn, talk and mentor one another.
Basketball NSW
I AM A GIRL
The I AM A GIRL program is a multi-faceted program that encourages participation across all levels of basketball, primarily in playing, officiating and leadership spaces.
Water Polo NSW and Cerebral Palsy Alliance
This collaboration is an extension of the Girls Making Waves program that aims to break down barriers and make water polo more inclusive for individuals with a disability.
AFL NSW/ACT
Female Leaders & Mentors
The Female Leaders & Mentors program aims to create equal opportunities and build the skills of women in AFL to elevate their level within the game and community.
Grant Program Case Studies
Since it's inception in 2019, the Her Sport Her Way Grant Program has allocated over $2.45 million to State Sporting Organisations to support over 100 projects in NSW which enabled them to innovate, test new ideas, and reimagine their offerings for women and girls.
Below is a selection of case-studies featuring stand-out, innovative programs which were successful in improving outcomes for women and girls in their sport.
InnovateHER Forum
Understanding and Engaging with Gen Z (PDF, 10.32 MB) - Ashley Fell, McCrindle’s Director of Advisory, Generational Expert and Social Researcher.
Modibodi Capturing the Hearts & Minds of Teenage Girls (PDF, 2.61 MB) - Caitlin Lilley, Brand Manager, Modibodi.
Trends of 2024 Infographic by McCrindle Plus
Resources
What Girls Want in Sport Uniforms - Victoria University
Helping Women & Girls to Get Active: A Practical Guide
Insight Pack – Marketing Sport to Women and Girls – Women in Sport
Helping Women and Girls Get Active: A Practical Guide – Sport England
Insight Pack - Marketing Sport to Women and Girls - Women in Sport
Women in Coaching Research Report and Fact Sheets - Sport Ireland
Active Women: UNSW 2025 Women’s Sport & Active Recreation Strategy