Play Her Way is a four-year plan that aims to get more NSW women and girls playing, and staying involved in, sport.
The strategy builds on the groundswell of support for women's sport, which has seen a massive increase in participation and viewership at both grassroots and professional levels.
Play Her Way will support the next wave of young females on their journey to the top of sport as well as ensure more women and girls can participate in fun, safe and inclusive sporting environments.
Key themes of the strategy include participation, leadership, culture, partnerships and investment with a particular focus on addressing the low rates of participation among adolescent girls.
To achieve this, the NSW Government will partner with the sports sector to break down barriers preventing adolescent girls participating in sport and identify new opportunities to increase participation.
The strategy was launched at URBNSRF Sydney Olympic Park where a group of the next generation of female athletes caught a wave together to symbolise the next wave in women’s sport.
For further information on the Play Her Way women’s sport strategy visit: https://www.sport.nsw.gov.au/play-her-way
Minister for Sport Steve Kamper said:
“Women’s sport has seen tremendous growth and success in recent years through the performances of the Matildas at the FIFA Women’s World Cup 2023, the success of NRLW as well as the Australian women’s cricket team and the recent Paris Olympic and Paralympic Games.
“But there is still work to do to maintain this momentum and capitalise on the next wave of women’s sport.
“Crucial to achieving this is addressing the low rates of participation among adolescent girls and working with the sector to develop new and innovative opportunities for teenage girls to play sport their way.”
Minister for Women Jodie Harrison said:
“The NSW Government is committed to providing safe, inclusive and supportive environments for all women and girls to participate in sport.
“We want more women playing sport. We want them in coaching and leadership roles as well, so that sport is truly being played ‘her’ way.
“Play Her Way is our plan to achieve this so that more women and girls can play, and stay involved in, sport.”