Trendspotter Forum

Trendspotter '23 Program & Speaker Line-Up

Session 1 - What are the Consumer Trends for '23 - Where Are The Diamonds?

This session will delve into the consumer trends of the moment and the opportunities this presents for brands, women’s sport and the media landscape.

SPEAKERS:

Toby Boon - Director of Strategy & Client Solutions, Nine
Click Here to View Presentation (PDF, 754.58 KB)

Andrew Condon - Managing Director, Gemba
Click Here to View Presentation (PDF, 743.54 KB)

Jane Combes – National Head of Strategic Investment and Partnerships, OMD
Click Here to View Presentation (PDF, 980.51 KB)

Session 2 - The New Women's Sport Playbook: Clever Collaboration

Fans are packing the stands to see the Matilda’s play. Brands are clamouring to be part of the action. In this session, we will deep dive into how innovative partnerships have generated an unprecedented breadth and depth of investment that is changing the game for women’s sport in Australia. How did brands uncover the opportunities and what is the new ROI?

SPEAKERS:

Tom Rischbieth – Head of Commercial & Events, Football Australia

Session 3 - Visibility Matters: Widening the Media Playing Field

Storytelling both on and off the field has provided a new and powerful way to engage with fans on broad entertainment platforms beyond sport. How did these partnerships happen? What went into the production behind the scenes? And where are the opportunities for the future?

SPEAKERS:

Sarah Walsh – Head of Women’s Football, Women’s World Cup Legacy & Inclusion, Football Australia

Sam Squiers - Sports Journalist

Matildas: The World At Our Feet - Disney+

Session 4 - Visibility Matters: At the Cusp of Change - What's Next?

To better understand the sports we love, we turn to journalists, commentators and experts. But when it comes to women’s sport whose stories are we hearing, and whose remain untold? Who holds the mic, and who is kept on the sidelines?

There is a strong demand for more women’s voices from diverse backgrounds in sport, making female athletes and teams visible in ways that resonate with fans, creating meaningful interactions for partners.

VISIBILITY PANEL

Stephanie Brantz – Sports Presenter; Board Member Football NSW; Chair; Sports Diplomacy Advisory Council

Rana Hussain - Champions of Change Coalition Program; Broadcaster

Chloe Dalton - AFLW player; Founder of the Female Athlete Project; Olympic Gold Medallist, triple sport athlete

Ellie Cole - Paralympian with 17 medals - six gold, five silver and six bronze; Presenter, Inclusion & Disability Advocate

Marlee Silva - Author, Presenter, Sports Commentator
 

THE NEXT GEN – THE DAILY AUS x NIKE TRAINING SQUAD

Sam Koslowski – Co-Founder, The Daily Aus
Click Here to View Presentation (PDF, 4.78 MB)


CLEVER CAMPAIGNS TURBOCHARGE VISIBILITY & BRAND VALUES 

Will Koukouras - National Director of Sport & Entertainment, Publicis Groupe & Marijke Spain - Creative Director, Leo Burnett

Click Here to View Presentation (PDF, 559.58 KB)
Campaign #1 - Correct The Internet 
Campaign #2 - Aguila Beer: Half-Fans
Campaign #3 - Nike: Dream Crazier
Campaign #4 - Bundaberg Rum: Bundy Mixer

Reports & Resources 

• DisruptHERS: Driving a New Model for Women’s Sport
• We Are Fearless
• Five Reasons Why Womens Sport Will Catapult Your Brand Value

• Fans Are Changing the Game: 2022 Global Sports Marketing Report

• Closing the Visibility Gap
• The Changing Value of Sponsorship: 2021 Sports Marketing Trends

• InTel 002: Women’s Sport: The Importance of Understanding Intellectual Property Value

• Women’s Sports: Examining how female consumers engage with sports and the opportunities for sports brands and marketers. Trend report 2019
• The Rise of Women’s Sport: Identifying and Maximising the Opportunity
• The Sports Playbook: Everything you need to know about sports and its fans
• Women’s sports gets down to business: On track for rising monetization

• True North’s latest reports including 'The role gender plays in sports sponsorship'

• The Role of the Individual in Deepening Connection to Teams

• The Power of Women’s Sport