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Shoosh for Kids

Shoosh for Kids

Shoosh for Kids Week

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Join the conversation at #shooshforkids

Shoosh for Kids is a collaborative effort between Office of Sport and State Sporting Organisations to promote positive sideline behaviour to their members, clubs and associations. The Shoosh for Kids campaign is aimed at promoting positive sideline behaviour at junior sports events. The general rule is, if you can't say anything nice, don't say anything at all. 

The purpose of the campaign is to support grass root sport to provide positive environment for their members, whilst assisting to address issues which arise from poor sideline behaviour including:

  • Abuse to officials
  • Reduced volunteer numbers
  • Reduced participation rates (due to poor experiences/ non-enjoyment/ too competitive)

The original initiative was launched in 2015 by the Newcastle Junior Rugby League Association and Country Rugby League, which developed from New Zealand’s ‘Let Kids be Kids’ campaign.  The campaign was run as a collaborative campaign in regional NSW with six winter sports in 2016. Due to a very positive response from the sports community a state wide campaign was investigated and developed for the Summer 16/17 season, with six sports participating, four of which were run state wide.


Shoosh for Kids Week  Winter 2017

The Shoosh for Kids Week winter campaign ran between 15 and 21 May 2017. Seven winter sports partnered with the Office of Sport to support the initiative – AFL NSW/ACT, Basketball NSW, Country Rugby League, Football NSW, Hockey NSW, Netball NSW and NSW Rugby Union, which led to almost 400 clubs, associations and local councils teaming up with the Office of Sport to promote positive sideline behaviour at junior sporting events.

Although Shoosh for Kids week is over clubs and associations can continue to promote the importance of keeping comments positive at junior sport by downloading the year-round resources.

Join the conversation at #shooshforkids

Winter 2017 partner sports

Winter 2017 supporting sports

Summer 2016/2017 partner sports

Council partners